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Anne Marie Kirby | CoreHealth Technologies | Insights Care

Prior experience in a variety of technical positions in the health industry and working on hospital information systems, made Anne Marie Kirby realize that health prevention and promotion was a more logical approach. Thus, in 2004 when the market was evolved and the timing was right, she along with a business partner founded CoreHealth Technologies to bring the art of design and the power of technology together in new and inspiring ways to help people find their own path to wellness by living healthy lifestyles.

Since then, CoreHealth has become the leading corporate wellness platform trusted by over 1,000 organizations. From medium-sized businesses to Fortune 500 companies and serving over 2 million employees worldwide in multiple languages, CoreHealth is now the standard delivery platform for wellness programs.

A Ground Breaking Platform Offering its Customers Total Control

CoreHealth’s journey since its inception to this point has been not less than a dream run, and what has made CoreHealth successful, is its focus on flexible technology and goal to enable its customers innovate and implement changes quickly and reliably as their programs evolve. Today, CoreHealth is a ground breaking all-in-one Corporate Wellness Platform, which offers its customers total control. Its customers include corporate wellness companies, employee assistance providers, insurers and their wellness divisions, human resources consulting firms, health coaching companies and group benefits brokers.

CoreHealth’s corporate wellness platform gives providers the control to develop and deliver health and wellness programs to workforces around the globe – eliminating the need for an in-house programmer. Via access to the exclusive CoreHealth Wellness Partner Network, customers are also able to innovate, create and integrate third-party, best-in-class wellness programs seamlessly within the platform and faster than any of competitor platform. CoreHealth believes that developing the best employee wellness programs is all about giving wellness companies the right code, design and access to the latest innovations. With the most customization, integrations and reliability of any software in its class, CoreHealth’s powerful platform lets users focus on growing great companies.

Taking Calculated Risks Happily

CoreHealth sees growth carrying on in a similar fashion for the foreseeable future. There has been a lot of investment in health and wellness which has bolstered attention for the industry. The most important thing for teams is to be built upon change as that is the one constant. CoreHealth has a culture of happily taking calculated risks. Their employees enjoy the opportunity to try new things and failure is always greeted as a learning opportunity. Collectively, CoreHealth’s team knows a lot because of this!

Anne believes the biggest challenge in the healthcare field is the illogical nature of wellness. “Firstly, we need wellness because we, as people, don’t value our health (until its gone). Secondly, while we all know that healthy, active people are much more productive than weak and ill employees, employers are willing to spend thousands on healthcare but are reluctant to spend anything on prevention. The struggle is proving return on investment on events that DO NOT take place. Fortunately, we’re starting to see a change with employers focusing on prevention and are waiting for the healthcare system to follow suit,” she asserts.

When asked to what she attributes CoreHealth’s success, she answered, “I would attribute our success to focusing on our core expertise – software development. We’ve consciously not stepped into offering actual wellness programs and focused our business solely on groups that do. Wellness companies are not good software development shops and software development shops are not good at delivering wellness.

Helping Create the Best Wellness Industry Programs

CoreHealth is all about being fun, creative and fanatical about delivering customer service. It uses intelligent code and design to help create the best wellness industry programs. There are few key elements that have made CoreHealth go one step ahead and provide people with healthy lifestyles such as:

Technology Providers Only: CoreHealth focuses exclusively on wellness technology – they are NOT wellness providers. As a result, its customers trust that their wellness ideas and innovations are safe and secure.

All-in-One Platform: Many competitor of CoreHealth offer some of the functionality it does, but only few offer all-in-one including: health assessments, biometric management, education, wellness challenges, self-help programs, social networking, content management, coach facilitation, incentives, surveys, conversations — and more.

Multi-lingual/Global: Not all competitors can easily customize their platform to accommodate global cultures and language requirements unlike CoreHealth platform’s standard languages which include English, French and Spanish. However, since the platform is used by organizations around the globe, it has even been translated to Hebrew! Because of the company’s flexible technology, they can easily accommodate most any language.

Fast Implementation (Go Fast): For customers wanting an out-of-the box solution, the CoreHealth platform can be bought today and implemented tomorrow. The company’s out-of-the box wellness challenges, health assessment templates and lifestyle questionnaires can get you up and running fast.

Wellness Partner Network (Go Wide): CoreHealth’s wellness partner network of best-in-class, third-party vendors offer over 140 unique ready-made wellness innovations that can be seamlessly added to the platform and tailored to each client portal – with unlimited configurability and design options. You can mix and match from this network or develop your own wellness tools, devices, apps and have it seamlessly available within the platform. CoreHealth’s partners include: FitBit, Edington Associates, Validic, Intervent (just to name a few!).

Platform Customization (Go Deep): For customers that want to go deep into wellness programs, you can customize the platform yourself to create unique differentiators giving you the edge to grow your business and revenue.

Privacy and Security: CoreHealth platform has privacy and security levels that satisfy even the toughest standards – used by government, banks and leading global companies.

However, the best part of the CoreHealth is its ability to adapt. “We adapt to wellness industry changes, technology industry changes, and market changes. This is the key to staying ahead of our competitors and helping to build great wellness companies with our customers,” Anne says.

About the Key Executive

Anne Marie Kirby, Founder & CEO had previously worked in a variety of technical positions in the health industry, working on hospital information systems. Before founding CoreHealth, she held multiple technology leadership roles as a professional software engineer in the health industry.

Recognized as a leading female entrepreneur by national awards panels, Anne Marie has been at the forefront of health and wellness innovation – leading CoreHealth’s team in developing a sophisticated technology platform that empowers the wellness innovators of tomorrow. Her developments in health technology help to give a more personalized and fun way to maintain an active lifestyle and promote proactive health measures instead of the reactive way that is all too common in the health industry.