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Ecotown Diagnostics: Strengthening the Diagnostics Space with a Tech-Centric Approach

Karun Kaniyar of Ecotown Diagnostics
Karun Kaniyar | Co Founder Director | Ecotown Diagnostics

Technology today has a very crucial role to play in almost all the industries that one can name. It has elevated industry processes to the next level and has made them several folds faster.

One of the industries where technology has been working its prowess is the medical and diagnostics space. The medical and diagnostics space has had a revolution with the introduction of innovative technology.

One such company that is making the best use of this new asset is Ecotown Diagnostics. The company is based out of Bangalore, India, and is spearheaded by its Co-Founder and Director, Karun Kaniyar.

In an interview with Insights Care, Mr. Kaniyar shares how his company is strengthening the medical and diagnostics space by making use of cutting-edge technology that ensures the fastest turnaround time.

Below are the highlights from the interview:

Please brief our audience about Ecotown Diagnostics, its values, and the key aspects of its stronghold within the Clinical Laboratories services space.

Ecotown Diagnostics is a vision realized in the direction of providing quality diagnostic services to clients. At Ecotown we believe that ‘Quality in service is not what we put into it, rather it is what our customer gets out of it’. At Ecotown we strive to give our clients the best and most state-of-the-art diagnostic care and consultation they deserve.

Tell us more about Ecotown Diagnostics’ services that make it stand out from the competition?

We at Ecotown are on a ‘Mission to empower India using cutting edge technology to provide quality and affordable medical laboratory services.’

At Ecotown we provide to cover most of the services under one umbrella which in turn acts as a one-stop solution to our esteemed clients.

Services such as Ultrasound scanning, all kinds of Doppler studies, X-Ray, Treadmill stress test, 2D-Echo, ECG, and Pulmonary function tests are all performed under one roof. Clients also have the freedom to choose from a wide array of health packages specifically 24 in number, depending on the age group they are.

We remain focused on the least turnaround time in delivering the reports to our clients with quality assurance on reports released post-certification of the concerned doctor for clinical correlation of the prescribing doctor.

What is your opinion on the impact of the current pandemic on the global healthcare sector, and how has Ecotown Diagnostics fared during the pandemic and subsequent lockdowns?

The pandemic has struck globally and has affected health care too. Attached to the pandemic was a frame of fear in people’s minds, which currently is getting faded away due to overall initiative and drives taken by the Government and the health care industry.

We at Ecotown always believed that being in the healthcare or service industry our availability to the community at the time it needs was extremely important and ensured that we are there for the society in whatever ways we could be.

The business had its own ups and downs in this phase of the pandemic, which I am sure everyone has gone through but we at Ecotown always stood for the people’s service and did really well in terms of business too during the pandemic.

In your opinion, what could be the future of the clinical laboratories services sector post the pandemic?

The health care industry is growing at a fast pace wherein it is expected to reach $32 Billion by the year 2025 from $12 Billion by 2020. The Compound annual growth rate should reach 27.5% (CAGR).

As an established leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the healthcare space?

In India healthcare sector still remains an unorganized industry, which definitely is a subject to discuss. Having said that, to all the budding entrepreneurs and enthusiasts who would like to venture into this space the only piece of advice to them would be – Enter not just for the sake of competition but instead venture into this space to make the health care sector a better industry or an organized one.

Venture into healthcare so that it benefits mankind and facilitates people for a better living, which forms a health competitive zone to all in this sector.

How do you envision scaling Ecotown Diagnostics’ operations in 2021 and further?

Our roadmap to 2021-2022 is envisioned to penetrate deep into the market and expand by building standalone centres, providing diagnostic solutions to hospitals and doctors, and providing service through healthcare apps to serve our esteemed clients with quality in different parts of the city and state.

About the Leaders

Mr. Karun Kaniyar (Co-Founder and Director) – Postgraduate in MBA from the University of United Kingdom. A dynamic sales professional with around 15 years of an accomplished career track record of consistently winning high levels of business. Has experience of more than a decade in developing sales and operational strategies towards business development of the company.

Was involved in many launches in the Middle East and played an active part in the development program of the team and product. He is well networked and an enthusiastic team player with great zeal and ambition. He has been an active Director on Board since the

company’s inception and has been in the front line leading the sales and operations of the company.

Ability to identify potential business opportunities and garner prestigious accounts is what pushed him to be at the forefront. High achiever in business development with hands-on experience of working from scratch venturing to launch their business vertical.

Dr. Shivaraj Shetty MBBS MD Biochemistry (Founder and Lab Director) – Dr. Shivaraj Shetty has obtained his MBBS degree from Kasturba Medical College, Mangalore, and MD in Biochemistry from St. John’s Medical College, Bangalore.

Dr. Shivaraj Shetty has started Ecotown Diagnostics in the year 2017 with fellow founders with the vision of providing quality laboratory services in Bangalore.

Prior to this venture, he was a well-respected and most loved professor in the academic field. He taught Biochemistry at institutions like Azeezia Medical College, Kerala, and SIMSAR, Kolar.

His visualization and commitment to delivering optimal quality laboratory services are remarkable. His resilient laboratory proficiency in resolving critical issues is incredible. He is responsible for comprehensive functional and operational aspects and also heightening approaches of the company since its inception.

Dr. Shivaraj holds good experience in managing the technical, advisory, scientific operations of the laboratory and also comprehensively leading the technical team and other laboratory consultants with other roles like –

  • Good in providing effective leadership of the medical laboratory service, including budget planning and financial management, in accordance with organization policies.
  • Good in providing the appropriate number of staff with the required education, training, and competence to provide medical laboratory services that meet the needs and requirements of the users.
  • Good in implementing and monitoring standards of performance and quality improvement of the medical laboratory services.

Mr. Vijayraghu Halmidi (Co-Founder and Director) – Mr. Vijayraghu comes with more than 16 years of India and international experience in the domain of sales and marketing. A result-oriented professional brings over demonstrated success in business development, key account management, and marketing strategies that have worked across diverse industries like construction and automobiles before the start of Ecotown.

A glimpse of his professional journey demonstrates extraordinary capability in implementing marketing and business development strategies to enhance revenue growth and remain firmly afloat in a fiercely competitive market. He has been associated with the company since its inception as a promoter. He is responsible for the overall marketing and finance of the company and is instrumental in making strategic decisions for the company.



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