A life-saving medication that costs $100 at one pharmacy may cost $10 at another. Such pharmaceutical pricing has become an extreme financial hardship for many hard-working families across the US. Understanding the struggle, RxGO, an innovative technological solution allows patients to manage and adhere to their treatment plans through its prescription discount cards. The company’s software allows everyone to compare pricing at nearby pharmacies and print coupons to further lower their costs. Since its inception in 2012, RxGo has saved patients roughly $75 million dollars, and is on track to save patients between $50 and $60 million in 2023 alone.
In an interview with Insights Care, Jeremy Duboys, the Founder and President of RxGo, shares the operations behind RxGO in providing the largest savings possible through prescription discount cards.
Following are the excerpts from the interview:
Kindly tell us the source of inspiration. What led you to start RxGo?
The pharmaceutical industry has traditionally not given much importance to price transparency. I have personally experienced this when I wanted to buy a medication that wasn’t covered by insurance. I assumed it would be affordable but was taken aback when the pharmacy quoted a price of over $200. Needless to say, this was more than I could afford at the time, so I left without my medication. I knew there had to be a better way!
Brief us about yourself and shed some light on your role and responsibility at the company.
Before starting RxGo, I co-founded Conductor. We specialized in assisting agencies and large corporations to manage their search engine optimization. After building up Conductor, we sold it to WeWork, it was later bought back by our employees.
As the Founder of RxGo, I oversee a broad range of responsibilities that include managing our development team, business development, and our online marketing strategy. My role is crucial to ensuring that all departments are working together efficiently to deliver a seamless customer experience.
In my capacity as the manager of our software team, I am responsible for the successful delivery of our software products. I work closely with my team to ensure that we are meeting the needs of our customers and delivering innovative solutions that are ahead of the curve.
As the manager of our business development team, I am responsible for driving revenue and ensuring that we are meeting our financial targets and finding the right partners. This includes overseeing our strategy and making sure that we have the right people in the right roles to meet our objectives.
Finally, as the manager of our online marketing efforts, I am responsible for developing and implementing our marketing strategy across all digital channels. This includes managing our website, social media, email marketing, and advertising campaigns. I work with our marketing team to ensure that our messaging is consistent and aligned with our brand values, while also driving traffic and leads to our business.
What are the mission, vision and values shared by the company?
At RxGo, we’re on a mission to change the way patients access affordable healthcare, one prescription at a time. With our state-of-the-art technology and a vast network of partners, we’re empowering patients to take charge of their healthcare journey and enjoy significant savings on prescription costs.
Our cutting-edge solutions are designed to make the healthcare system more accessible and affordable for everyone, regardless of their income or insurance coverage. We understand the burden that high prescription costs can place on patients, and we’re committed to making a positive impact on their lives.
Tell us about the core products and services that the company offers to support the healthcare needs of the patients. What sets RxGo apart from the competition?
RxGo is dedicated to providing patients with the most comprehensive price comparison tool and prescription discounts available. Our platform allows patients to download coupons and see exactly what they will pay for their medication at their local pharmacy. But here’s what sets RxGo apart from the competition:
- Unlike many of our competitors who promote only one program, RxGo works with many partners, giving patients access to the best prescription discounts available.
- Our marketing partners can co-brand their mobile app and website with RxGo, providing a seamless experience for their users.
- RxGo is completely free for patients. There are no hidden charges or sign-up processes required.
- We respect your privacy. No personal health information is required when you use our coupons. Just find your medication, print the coupon, and you’re good to go.
- Patients can receive their discount via text or email if they prefer, but this is entirely optional.
- There’s no paperwork or activation process needed. Simply search for your medication and access your coupon.
RxGo’s commitment to providing patients with the best prescription discounts has resulted in significant growth in both our revenues and patient savings. While many of our competitors have seen a decline in both, RxGo has doubled our revenues and patient savings for the past three years. Since 2012, we have saved patients roughly $75 million dollars, and we are on track to save patients between $50 and $60 million in 2023 alone. With RxGo, patients can be confident that they are getting the best prices for their medications without any hassle or hidden fees.
How do you envision scaling the company’s services and operations in 2023 and beyond?
This year, RxGo is placing a strong emphasis on partnerships as a key strategy to further our mission of improving medication adherence and increasing patient loyalty. We recognize that our technology solutions can be a valuable asset to a wide range of healthcare organizations, from large non-profits to medical clinics and private practices. By partnering with these organizations, we can expand our reach and impact more patients who can benefit from our price comparison tool and prescription discounts.
Through these partnerships, we can work closely with healthcare providers to develop optimized solutions that meet the unique needs of their patients. This may involve co-branded mobile apps and websites, targeted campaigns, and personalized support to ensure patients have a positive experience using our platform. Moreover, it also allows us to build trust and credibility in the industry. By working with respected institutions, we can demonstrate the value and effectiveness of our solutions and build a strong reputation in the market.
In summary, we are focusing on partnerships this year as a means to expand our impact and reach more patients. By working closely with healthcare organizations, we can develop solutions that address specific patient needs and improve medication adherence rates.
Please mention client testimonials or recognitions that your company may have attained along its journey to success.
“I wanted to say thank you and yes I have used my card already and have saved $312 just in one month. It was hard to get my medications without help from family and friends but now I think I might be able to handle it on my own. Thank you so much”.
– Jessica L.
“I just got back from a month’s vacation to Africa! I was quite busy before that trying to get everything ready to go. BUT…I wanted to let you know of my success with using your coupons. In order to go to Africa, I needed to take antimalaria pills daily while I was there. Using your card I was able to save $157.18!!”
– Jeannie M.
|Next Story: https://insightscare.com/gateway-health-partners/|