As the technological world is advancing at a rapid pace, videos have emerged to deliver the best result of all the content that is being produced. It has presented an opportunity for healthcare companies who are devoted to making the lives of patients easier. One such company that has made its mission to make medical information clear with Educational videos for patients is Telesofia Medical. Telesofia provides patients with customized, personalized videos that show them specific instructions and information in a detailed and engaging way.
Prominent Services
Telesofia automatically converts any medical data and instructions into personalized educational videos. It customizes its videos for the patients, showing them their instructions with the smallest details. The video feature actors who match the patient’s demographics and empowers its patients to engage in their health and wellbeing. The platform supports many use cases and has made an alliance with multiple healthcare entities including manufacturers, health plans, and providers. Few of its distinct services and products are:
Specialty drugs: Telesofia states that even though specialty drugs represent only 2% of the prescription, they are responsible for almost half of the drug spending. Hence, the company helps patients to take their medications correctly and on time by creating video-based patient support programs. These programs allow for easier onboarding of new patients, and continuous education and engagement for ensuring persistence of therapy. For demonstration, visit the links: PSP demo video – https://www.telesofia.com/psp, Use case video – https://www.telesofia.com/about/case-studies
Chronic patient Management: This platform helps medical practitioners and providers to manage their chronic patients using a two-way communication tool. It also includes combining questionnaires, medical algorithms, and personalized video results with pre-defined education. For example, the platform allows cancer patients to communicate with clinicians to better manage the side effects of chemotherapy. To see its demonstration in-depth, visit GI Action plan demo – https://www.telesofia.com/actionplan.
Population health: Population health focuses on keeping healthy people healthy. It improves the health plans’ ratings by helping Payers and providers to engage their members in healthy activities. A great example of this is its personalized videos to invite people to do important screening tests. It customizes the invitation based on patient name, demographics and location, and provides relevant information and a specific call to action. The link of screening test demo – https://www.telesofia.com/see/ccs2
The Accomplished Navigator
In these contemporary times, we need leaders who have an eye for details. These leaders can look through the noise of society’s problem and develop solutions for them even if considered futile by many at first glimpse. Dr. Cohen, founder and CEO of Telesofia Medical is one such exemplary personality, who founded the company combining his passions for medicine and technology.
While describing his journey to the team of InsightsCare, Dr. Cohen took us back to his days that motivated him to found Telesofia. He said, “I was frustrated when my patients failed to follow their instructions, preparing to surgery or even taking their medications.” He further explained, “I realized the problem is not the patients but the way we present the information. We hand them papers with jargon they can’t understand, and the scarce moments we spend discussing and explaining verbally are lost due to stress and other communication barriers. I wanted to empower patients without burdening the already overwhelmed system. Patients were asking “can you show me what you mean” and I founded Telesofia Medical to do just that. Now we can easily show patients exactly what their clinicians mean.”
Its Uniqueness
Several companies use videos to educate patients. They provide one-size-fits-all video content, which works for some people, but most patients need specific, personalized instructions to reach their healthcare goals. Telesofia claims that what makes its approach unique are personalized and customizable videos. In its videos, patients see real and relatable presenters and actors (with matching demographics), with no avatars or text-to-speech replacements.
Telesofia believes what provides it a competitive advantage amongst medical content video platforms is its videos that are generated and customized automatically based on clinical data, medical instructions, and pre-defined protocols. Additionally, its platform is easily integrated into existing workflows and supports many use cases including medication instructions, medical procedure preparations, side effect management and more.
Keeping pace with the Industry
To keep up with the market, Telesofia enables AI Integration to its distinct products. In healthcare, AI is used to stratify risks and predict events and patient behavior. It is serving as an input to its platform, allowing the company to further customize the videos and achieve better outcomes.
In the video world, organizations are using AI for generating synthetic videos. As these technologies evolve, Telesofia will integrate them into its platform to reduce production costs. Using its video platform, the company assures the strict predictability and accountability that patients can expect from a medical software while keeping the AI benefits.
Future Initiatives
The company strives to play a major role in remodeling healthcare to a more efficient and human-centric system. Its technology enables better outcomes with lower costs, automating clinicians’ monotonous work, and delivering a pleasant user experience for its users. The company plans to continue to lead patient engagement innovation. This will help to promote the effective use of digital tools and videos in healthcare thereby contributing to improve the quality of life of our society.
