“Good health is not something we can buy. However, it can be an extremely valuable savings account.”
- Anne Wilson Schaef
Health is wealth, so goes the adage. Health is the one parameter that every individual needs to take good care of, be it a man or a woman. To state the obvious, men and women are different. Subsequently, women’s healthcare needs are quite unique and demand extra care and attention.
Women experience a multitude of healthcare issues that are specific to them only; from pregnancy and menopause to gynaecology conditions, and even some severe disorders like Turner syndrome, Rett Syndrome, and ovarian and cervical cancers. Sufficed to say that to address to this variety of women-specific conditions optimally, we need healthcare centers specific to women.
Fortunately, there is an innovative company that understands women’s health concerns and the necessity for inclusive care. It’s an honour to introduce breathe ilo GmbH, a tech-driven female health company that provides a holistic women’s health platform.
breathe ilo empowers women to know more about their female cycle. The company’s objective is to help women around the world understand their bodies better which creates a positive impact on their overall health.
In an exclusive interview with Insights Care, Lisa Krapinger, Co-founder and CEO, sheds light on the company’s journey, the current industry scenario, and her vision for the company’s future.
Please brief our audience about breathe ilo, its USPs, and how it is currently positioned as a reliable name in the healthcare space.
breathe ilo is a tech-driven female health company, providing a holistic women’s health platform, enabled by a uniquely convenient, proprietary, and patented cycle-tracker.
breathe ilo’s integrated and mutually enforcing hardware/software-offering is being developed by a world-class team of respiratory and data scientists, medical engineers, and software experts and brought to market by certified female health experts, consumer growth marketers (ex-Red Bull/Heineken), and senior business strategists (ex-McKinsey). To date, more than $8M have been invested in the device’s R&D.
Tell us more about your organization’s offerings and what aspects make it stand out in the healthcare industry.
breathe ilo empowers women to know more about their female cycle, which is a major indicator of female health. While a woman can accurately predict her cycle phases, she gets individual insights on what to do with this information and how to reach her goals.
This may be gaining or losing weight, getting better in specific sports classes, or the desire of having children. With the combination of a physical parameter (the CO2 measurements of the breathe ilo device) and the software algorithm, she can live a healthier life and reach her goals faster.
Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the healthcare industry and how is your company adapting to the change?
In my opinion, AI and ML are absolutely necessary to drive healthcare. It helps us to understand health problems earlier and improves the outcome for the patient. It will not replace real doctors, but it is a crucial tool to leverage healthcare in the future because it solves bottlenecks in the industry. With those tools, we can accelerate patient care and routine workflows with accurate insights.
What would be your advice to budding entrepreneurs who aspire to venture into the healthcare industry?
If you have the passion to do something with impact, and to do something good for the whole society, the healthcare industry is the place to do so. In no other field can you help people so much.
But it needs to be your real passion, and you shouldn’t be afraid of any throwbacks because the studies and the outcome take several years in most cases. So, it needs full commitment for a long period of time to really see change.
How do you envision scaling your company’s operations and offerings in 2022 and beyond?
We are aiming to internationalize our proofed concept from the DACH region to the US. With the right partnerships, we will scale our company’s operations soon.
About the leader
Lisa is the Co-Founder and CEO of breathe ilo. With her background in marketing and sales of well-known consumer brands and her outstanding passion for female health, she is the ideal candidate for making a cycle-based female health brand thrive. Lisa’s mission is to help to close the existing gender data gap, which also has implications in the female health knowledge gap.
With this in mind, she wanted to bring a product that easily helps women understand their female body better and live according to their female cycle. This makes absolute sense, not only for trying to conceive but also for being more productive at work, living a healthier life, and reaching your next sports goal, for example – running a marathon.
Exhibiting excellence
breathe ilo has won several pitches and awards. To mention a few, it is state awarded for its unique design and for its innovative product – the breathe ilo device. The company has taken part in three accelerator programs: Tech4Eva, Merck Accelerator, and the #GoSiliconValley program.
There are several thousand customers who are using breathe ilo’s product on a daily basis. The company is also working with over 200 influencers who love the brand and everything it does. To name a few customer feedback quotes:
“I have been using breathe ilo for a while now, and I have learned so much about my body and female cycle. This is a female health gamechanger.”– Nadine
“This is an unbelievable company. Not only the device is awesome. Also, the customer support is super nice and answered instantly.” – Marion
“Congratulations on this revolutionary device. I love the design and accuracy of my breathe ilo.”– Louisa
“I am thrilled. breathe ilo showed me ovulation before it occurs, and I became pregnant immediately.”– Steffi
