Amine Staali: Empowering Better Health for All

As the healthcare industry continues to evolve and adapt to new technologies and methodologies, there are certain leaders who stand out for their innovation, vision and dedication to improving patient outcomes. Amine Staali, the Co-Founder & CEO of ProvenMed, is one such leader whose journey in healthcare began over a decade ago. His passion has always been reflected in his experience working in a variety of roles, including as a healthcare consultant and as the co-founder of a medical device startup.

In 2017, Staali co-founded ProvenMed intending to create a platform that could help healthcare providers improve patient outcomes and reduce costs. ProvenMed uses AI and machine learning to analyze patient data and provide personalized treatment recommendations to healthcare providers. This innovative approach to healthcare has already garnered recognition, including being named one of the Top 10 AI-Powered Healthcare Solution Providers by Healthcare Tech Outlook in 2022.

Under Staali’s leadership, ProvenMed has continued to grow and expand, helping more and more healthcare providers improve patient outcomes and reduce costs. His vision and dedication have earned him a reputation as a pioneering healthcare leader, and his insights into the future of healthcare are highly sought after.

Staali is a true innovator and visionary. As the healthcare industry continues to evolve, we can expect to see Staali and ProvenMed at the forefront of the field, driving innovation and improving patient outcomes with their cutting-edge technology and patient-centred approach.

In an interview with Insights Care, he talks more about his work at ProvenMed, which is making a real difference in the lives of patients and healthcare providers alike.

Following are the highlights of the interview:

Brief us about yourself and shed some light on your journey so far. What inspires you to serve the healthcare industry?

Several years ago, a friend of mine suffered from prostate cancer. He was a respected man, a friend of many. But after his diagnosis, he virtually disappeared from our social circles. When I spoke to him, I learned that he suffers from urinary incontinence. And he was embarrassed to be in public.

He cannot live the active lifestyle he once had. He was embarrassed to go in public with adult diapers. And, it was too painful and uncomfortable for him to use catheters. So he stayed at home.

That time I realized that it is a blessing to have full control of our bladder. Imagine, would you leave your house if you are scared to wet yourself? It is a fear and stress that haunts millions. And what can we do about it? Wear a diaper? That must be hard on self-esteem.

For those of you who don’t know, urinary incontinence is the loss of bladder control. It means you can’t control when you urinate. It’s a common and often embarrassing problem that affects more than 423 million people around the world. I tried to help my friend, but there was no solution in the market.

As a friend, I knew that I had to do something. I’m a fixer, a product nerd. But most importantly, I’m a human. I stayed with my friend, empathized with him, and closely understood his daily struggles. And I set off to create a humane solution.

This led me to design our first product for the marketplace. A product fuelled and inspired by compassionate empathy and designed completely from the patient’s perspective. A solution to help him not only to manage leakage but also to have his confidence and dignity back so he can enjoy his active life to the fullest. That’s when ProvenMed was born, with the first solution of its kind ActivGo® to help all those people who suffer from this problem in silence.

Can you elaborate upon the core values, vision, and mission based on which your services are aligned with ProvenMed?  

All our Values are:

• Empathy & compassion
• Promote self-management
• Integrity
• Inclusion
• Sustainability

Mission: We exist to innovate smart medical devices through compassionate empathy that empower people and improve their lives

Vision: We strive to be a trusted and leading innovator of life-transforming smart medical wearable devices

What areas in your opinion, does the health system struggles with when it comes to caring for patients?

In our today’s world, patients have just become numbers. The protocols of receiving care are being standardized till losing their human touch. The same thing when it comes to making products that help patients. Those products are made to help companies make more money but not elevate the quality of life of patients. Empathy is needed in every piece of the journey of care. Sometimes, patients feel better by just having someone to listen to and talk to with a positive attitude. I believe the whole healthcare system needs to be redesigned with empathy at its core.

Please highlight your roles and responsibilities at ProvenMed.

I’m Co-founder and CEO of ProvenMed. My responsibility is to make sure my team are inspired and motivated to go to the next level and make the best technology and solutions for patients to feel better and confident and can live their life to the fullest.

In what way do you consider the company/hospital’s technological advances to be a pathway in conducting care and treatment services effectively?

At ProvenMed, we have redefined the incontinence care practice. With our products, we have created a new category of solutions that didn’t exist before and we aim to make it mainstream for all people who suffer from urinary incontinence in the world.

What endeavors are you currently pursuing to improve the care measures for your patients?

We are working on a disruptive solution for ladies who suffer from stress incontinence. The solution will be the first of its kind to help women be active, and comfortable and avoid all UTI’s risks. We are also working on a smart patch that predicts strokes, kidney failure and dehydration to save lives.

What are some of the challenges you face when conducting projects and how do you turn them into opportunities for growth?

We are dealing with a taboo problem. People who suffer from the problem feel very embarrassed to talk about it. Studies show that 50% of those people don’t even visit a doctor. We need more awareness and inclusive channels to support patients and change the status quo.

Share with us some of the strategies that have helped you in your position as a leader. How do you keep up with specific responsibilities at ProvenMed?

My strategy is simple, focus on making the best product that changes lives for the better. Rest will follow.

What advice would you like to give to budding entrepreneurs and enthusiasts who desire to venture into the healthcare sector?

Be genuine, seek help from the right mentors, and focus on making the best product.

How do you envision scaling your services and operations in 2023 and beyond? 

We have recently signed large distribution contracts in Canada and Saudi Arabia, and we are in the process of signing UK, Germany, Switzerland, Austria and Australia.