Dental hygiene is the most basic form of care you can give yourself in the midst of other priorities. But apparently, there are millions of Americans whose everyday troubles—as small as they might seem—are painful teeth problems, as dental care has become an unreachable out-of-pocket expense.
Bryan Markiet, the CEO is primarily focused on turning dental care affordable, by driving the dental supply prices down for dentists. “When dentists could find affordable good or better quality dental products, that are just as good as the expensive brands, they’d, in turn, charge their patients less,” he says.
At Cargus International Inc., he aligns his business strategy with a full range of dental products that are affordable, good quality and readily available at a time when large manufacturers have become exclusive.
In an interview with Insights Care, Bryan shares his journey starting from following the footsteps of his parents to enabling affordable dental care for millions of Americans across the country.
Following are the excerpts from the interview:
Kindly tell us the source of inspiration. What led you to venture into dentistry?
Cargus International was started by my parents, Carol and Gus. Hence the name Cargus. I followed in their footsteps to help drive the family business forward.
Brief us about yourself and shed some light on your journey towards becoming a part of the company.
In college, I studied a variety of subjects, but never really settled on anything I was passionate about. Stepping into the family business felt more like an obligation but at the same time a great opportunity.
What roles and operations do you play at the company? How do you contribute to delivering the type of care that patients need, those who suffer from issues related to teeth?
I am the CEO of Cargus, and my primary focus is developing dental products that are just as good or better quality than expensive name brands at a fraction of the cost. My contribution is driving dental supply prices down for dentists, in turn, they can charge patients less and more people can afford quality dental care. Unfortunately, there are still 40-50 Million Americans who do not visit a dentist regularly.
Which ones, do you believe, are some of the tools and tactics implied to best support dental treatment? What sets you apart from others who are in the profession?
We are not a public company that is only looking out for profits and the bottom line.
Instead, we are in a unique position to help dental offices lower costs without compromising the quality of the products they use. We are helping to make going to dentists regularly more affordable for everyone.
What are your thoughts on some of the common dental conflicts that clients experience today?
The dental industry is changing. There are more DSOs (group practices) than ever before and this segment is growing. Some of these groups can make patients feel more like a number. Many patients may miss their relationships with their hygienist and Dentist.
What specific R&D operations are you leading at present? Why do you find those essential?
Research and development are critical components of what we do. We have launched over 200 dental products over the last 15 years. These are critical to driving the cost of dentistry down so that more people have access to dental care. Skipping dental visits can result in Arterial plaque build-up that leads to diseases such as angina, heart attack, or potentially heart failure.
What endeavors are you currently pursuing to improve treatment and care measures for your patients?
Currently, we are working on an all-natural consumer line of products including toothpaste, mouthwash and whitening products. These are essential for people with allergies, or that have sensitivities to mouthwash with alcohol, or over-the-counter kinds of toothpaste.
What are some of the challenges you face when conducting operations and how do you turn them into opportunities for growth?
Inflation has put a strain on all aspects of our business. As costs increase across the board, a careful analysis of our P&L can sometimes actually result in savings from doing a deep dive into expenses such as labor, shipping charges, credit card charges, and more.
What advice would you like to give to budding entrepreneurs and enthusiasts who desire to venture into dentistry?
Bring a unique value proposition. This industry is dominated by a few key players and is difficult to penetrate. But if you are determined, have a unique value proposition and have a strong desire to help people you can succeed.
Share with us a few awards/recognition that may highlight your position in the market.
Many of our MARK3 products have been recognized by the most prestigious testing facility in the USA. With results being compared to expensive name brands with a lower price point.
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