Science and society have always been working in tandem. Be it the ever-evolving technological transformation, rediscovering algorithms, or transgressing software advantages for diagnostics segments of healthcare, the scientific inventions have been transforming society for the better.
Understanding this bridging role of technology that integrates science with society, it is important to scout, learn and acknowledge the hustles of healthcare disruptors who are paving the way for the next generational innovations in the diagnostics segment, specifically in the radiology niche.
And, if one scouts around the modern trends of diagnostics marvels, it is hardly possible to be inconsiderate towards medical imaging solution providers. Instigated with such mindboggling thought, we at Insights Care investigated around the globe and were dropped by one of the leading imaging and radiotherapy companies. Known for its agile development and trustworthy approach is Mirada Medical.
As a leading platform for the powerful image registration, visualization, and contour editing software, Mirada exemplifies the true meaning of technology leadership while twirling the wind and ensuring that every cancer patient finds hope in the healthcare community.
Standing at the helm of this transformation is its Chief Executive Officer, Jon DeVries, an influential leader for the Miradaites. He is an expert in world-leading medical software systems, and since he joined Mirada, he has been dedicated to delivering transformative innovation in the cancer care segment.
To know more about the Mirada and its executive leader- Jon DeVries, explore the below excerpts from the interview.
Jon, please enlighten us about Mirada Medical and kindly tell us about your source of inspiration for venturing into the medical imaging niche.
Mirada is a world leader in software for quantitative image analysis and disease characterization used to diagnose cancer and guide the delivery of radiation-based treatments. Mirada’s software is currently used in over 2,000 hospitals globally and sold directly to hospitals as well as through strategic partnerships with the world’s leading imaging and radiotherapy companies, including GE, Boston Scientific, Canon, Philips, Varian, and Change Healthcare.
Can you elaborate upon the core values on which Mirada Medical is built, what is its mission and vision for the modern healthcare industry?
Our purpose is to accelerate cancer care. We believe that by making cancer care universally available, free of delays, and equipped to use the latest techniques, we can improve patient outcomes and experience. Medical imaging sits at the heart of this, and through our scientific advancement, technical innovation, and clinical expertise we deliver solutions that personalize image-guided cancer treatment and help clinicians achieve this goal.
Kindly elaborate upon the services that positioned Mirada Medical as one of the advanced medical imaging solution providers in the healthcare industry.
Mirada’s leadership and innovation are founded on its scientific credentials and proactive willingness to work with industry partners. Solutions, such as RTx, Mirada’s powerful image registration, visualization, and contour editing software, are so well respected that when GE Healthcare sort of enhancing their own cancer visualization and diagnostic capabilities, they integrate it fully into their solutions. Equally, this ‘Mirada Inside’ approach sees its technologies integrated into solutions offered by industry heavyweights such as Canon, Reflexion, SORNA, and Boston Scientific.
What is your opinion on healthcare providers’ aligning their offerings with newer technological developments, especially when it comes to catering to the ever-evolving needs of the healthcare sector?
Healthcare providers have always had to innovate their offerings and stay in touch with developments, in order to improve patient outcomes. The challenge today is the phenomenal pace of change that clinics have to contend with and the sophisticating demands of the patient. Healthcare providers need to be agile and equipped to move quickly to evaluate and adopt the latest technologies. At the same time, vendors like Mirada need to bring to market solutions that can be seamlessly integrated into workflows with zero to minimal impact on the operations of the clinic.
What advice would you like to give to the budding entrepreneurs and enthusiasts aspiring to venture into the medical imaging niche?
Have a focus and purpose that puts the patient at the heart of everything that you do. You may never engage directly with a patient, but through your service or your partner’s, patient outcomes should drive everything that you do.
How do you envision scaling Mirada Medical’s services and operations in 2022 and beyond?
We are at a key stage in Mirada’s evolution with some new solutions and partnerships in development that will once again see Mirada break ground in a new category. We’re tremendously excited, but I’m afraid that launch announcements will come later in the year. So, watch this space.
Please give us a few testimonials from your clients and awards or recognition that accurately highlight your organization’s position in the market.
“Mirada RTx has become an indispensable part of the treatment preparation workflow in our clinic. The software provides us with a ton of options for image registration and contouring in a user-friendly environment that enables you to generate your own layouts and macros. Mirada employees are very communicative and helpful, offering support via online meetings when necessary. During live visits, they dive into our clinical workflows to be able to adapt the software to our specific needs.”
- Ellen Brunenberg, Medical Physicist, Department of Radiation Oncology, Radboudumc, Nijmegen, The Netherland
“The Mirada application has exceeded my expectations. XD is so much better than anything I’ve read on before.”
- Phillip Kuo, MD, PhD, Professor, Medical Imaging, University Medical Center Tucson, AZ
An Adept Leadership
Seasoned business leader Jon DeVries joined Mirada Medical as CEO in September 2021. DeVries is a renowned tech visionary known for advancing artificial intelligence (AI) adoption in healthcare and commercializing medical imaging solutions.
Since joining Mirada Medical, Jon has sort to comprehended the world-leading scientific, software, and medical capabilities of the organization and focused them on clear areas of cancer care where it can deliver the most value. Having already established the AI-Autocontouring category in cancer care, Jon’s work paves the way for Mirada to deliver transformational innovation in exciting new areas of cancer care.
