If you’re a dental office looking for some new patient marketing ideas, you’ve come to the right place. In this blog post, we’ll discuss some of the best ways to market your practice and attract new patients. Keep in mind that every dental office is different, so what works for one may not work for another. But these are a few great ideas to get you started on dentist marketing tricks!
Marketing is the key to your dental marketing strategy
Marketing is essential for the success of any business, and dental practices are no exception.
In order for your dental office to attract new patients, you must invest your time and money into quality dental patient marketing, this will bring you more patients and future revenue.
Dental offices have a unique opportunity when it comes to marketing. Not only do you need to attract new patients, but you’ll also need to make sure those new patients become loyal, lifelong customers. It can be a challenging task, but with the right approach and some dental office marketing tricks, you’ll start growing and attracting new clientele in no time!
Let’s get started.
1. Create a website for Your Dental Office
The digital component is critical for putting your marketing ideas into action at your dental workplace, and it starts with building a professional-looking website.
Your website is your virtual brochure; it’s where patients can learn more about the services you provide, as well as examine pricing and have a look at our gallery to see how your Dental Office looks.
This is where you will get to list all the services and treatments your Dental Office offers, and it’s also a great place to showcase some reviews of your satisfied patients, look at before and after pictures, and even give some instructions about certain procedures.
2. Tell them a story…
Every business website has to have an “About Us” so people can read about you and get to know you. This is where you tell a story about yourself, how and why you started, what are your values, who is your team, what do you specialize in, what are your patients saying about you, and so on. This is a very important part of your website as it will be the first thing your potential patients will read and learn about you. Based on what you write about yourself, they will either call to book an appointment or swipe on to the next dental office.
3. Update your Business Page on Google
For leveraging a location-based dental marketing strategy, nothing tops Google My Business.
This is usually the #1 step one for any professional SEO expert like digitalspotlight.com.
And in case you don’t have a Google My Business, now is the time to create one.
Google My Business is one of many free tools that Google offers, that will help your Dental practice manage your online presence across all relevant search engines.
4. Local awareness ads
Getting the word out about your dental office is important, but being specific about who you are targeting is even more so.
Local Awareness ads and dental SEO targeting are excellent ways to reach your local audience, and with your location right there on the map, you’ll also be able to share relevant details about your business, your address, walking or driving distance to the office, working hours and even put up a CTA like a quick link to make an appointment or dial the number.
5. Appointment Reminders
Patients like to feel important, and nothing beats feeling important like reminders and follow-ups after their treatments. It shows them you care. You can simplify this by using Google calendar alerts and sending them appointment confirmations and reminders by text or email.
You also can use these strategies to remind your patients to book an appointment, i.e. for a routine check-up or annual cleaning.
6. Take advantage of email marketing
Sometimes, the old-fashioned way is the best way, and using email as a dental marketing strategy is a great way to go.
Use emails to send your patients newsletters, reminders, or even special offers and discounts. Using emails as a dental marketing tool is easy, affordable and you’ll be able to reach out to many patients at the same time.
We have talked about 6 simple yet effective dental patient marketing hacks to boost your Dental Office and get more new patients. Now it’s your turn, to start using those tricks and apply them in your dental SEO marketing campaign.
The ultimate goal of your dental marketing strategy is to be seen, real, and friendly, and to support the family community so your patients feel more at home. After all, the patient who has a good experience at your Dental office and is satisfied with your services will most likely become one of those loyal and re-coming patients that will talk about you to their friends, family and give you the best referrals.
Do you have any questions about how you can improve your dental patient marketing? Leave a comment below!
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