With every blink of an eye, someone somewhere is making new developments and innovations. One of the key factors driving these advancements is the realized need to improve the people’s comfort. Customer-centricity is setting newer trends in every industry today. In the healthcare sector, patient-centric developments don’t just help in improving the patient’s comfort; it aims at bettering their lives. Personalizing care is the perfect formula for incorporating customer-centricity into healthcare.
The trend has changed from treating the immediate problem of the patients to helping them in leading healthier lives. Not all human bodies react similarly to a medicine or a treatment process. An optimized care has to be identified to deliver the perfect treatment for a particular patient. Although this is a far-fetched dream, the concept of personalized medicine has brought us a little closer to it.
Additionally, the approach of people in selecting their healthcare provider has become more sophisticated. As consumers seek affordable healthcare resorts and worthwhile experiences with their doctors, the healthcare organizations have to work in the direction of satisfying these requirements. Providing health care is not a one-time transaction; people need this service repeatedly, throughout their lives. It also involves varied and complex experiences, involving emotional and personal subjects. Meticulous attention to the patients’ preferences and behavior is of importance. With this, instant connection, instant solution, real-time feedback, and personalization in the care industry have drifted far from just being a luxury; they have become a necessity.
The medicines and treatment processes that have been known to the human kind are based on the defined “standards of care”. These standards are described based on the responses of the general population, i.e. how most of the patients react to a particular treatment or medicine when detected with certain specific symptoms. This method is based on “trial and error”; if the given treatment does not have any effect on the patient’s condition, a new treatment is tried. Every human body does not just react differently to different drugs; it reacts differently to various doses of the same drug as well. Precision medicine, also known as personalized or genomic medicine, is the answer to ameliorate the existing healthcare methodologies.
Personalization of medicine means tailoring a specific medicine for a particular person depending on the factors like the person’s gender, age, genetic structure, proteins, environmental conditions, and so on. It has emerged as a new frontier in the care industry based on population health, genomics, and big data. Overcoming the drawbacks of the currently used “trial and error” method, it comes with the promise to not only improve extant treatment methods but the lives of the patients as well. Prevention and cure of chronic diseases will be enhanced to a great extent with the introduction of precision medicine.
Enhancing Patient Engagement
The old ways to communicate with patients have rendered unpopular in today’s digital world. Most of the healthcare providers are focusing on personalizing the communication between the doctors and their patients. It can be beneficial for both the parties. To create a relevant and targeted patient outreach, now the healthcare industry has various tools for upgrading patient engagement. With the help of technology it has become possible to digitally maintain and manage patients’ records, their history, appointment management, and much more, making the process very smooth. And with big data in the picture, it is possible to collect and store immeasurable amount of information. It is also easy for the doctors or the healthcare providers to access and process this digital information in real-time, subsequently helping in better patient engagement.
Since patients are increasingly taking charge of their own decisions and selecting what they find best for themselves, personalized communication will help to attract and retain more number of people. With patients going digital, it is necessary for the healthcare providers to align to their needs. Delivering relevant and accurate information on time to the patients has become significant the healthcare professionals.
Elevating Patient Experience to Trigger Satisfaction
According to a prominent source, now-a-days, numerous patients tend to change their healthcare operators if they are not satisfied with the service received. This focus on increasing the satisfaction is due to the fact that most of the medical costs are shouldered by the patients today. This satisfaction is directly related to the patient’s experience. Enriching this experience depends upon the healthcare provider’s expertise and facilities. Organizations can trigger this by simple methods of patient personalization, like clear communication, spending sufficient time with the patients during the appointments, patient engagement after appointment, incorporating timely reminders for medicines in the patient’s routine, and so on.
There is a shift in healthcare philosophy from treating the detected illness to enhancing the health of the patients. To address this shift patient personalization provides a discourse to topics like preventive healthcare screenings, lifestyle changes, and so on. It has become easier for the patients to select the right healthcare provider as well as to place their trust in their doctors. Patient- Centered Care will enable the healthcare providers to fulfill the wishes and the needs of the patients as well as improve the health of the population, as a whole.
The digital revolution has brought with it many changes across various industries. The newly emerging tech-savvy generation, today, demands better experiences and personalized content. Staying aligned with this pattern; the healthcare industry is moving ahead to improve patient-centered care. Patient-centered care can be categorized broadly into two: Personalized Medicine and Patient Personalization. While patient personalization is focused on improving the whole experience of the patients in order to ensure satisfaction, precision medicine will trigger better treatments and prevention of diseases in patients, improving the quality of life. To stay in the race, patient personalization has become the need of the hour for healthcare professionals across all sub-domains of the care industry.