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Andrea Bloom | Founder and CEO | Connectwell | Insights Care

ConnectWell is a leading-edge provider of digital health and wellness content that is academically sourced and designed for a consumer audience. The company’s goal is to engage people in their total health and well-being. ConnectWell’s content is sourced from the UC Berkeley School of Public Health, packaged for digital delivery with rich graphic content, and written for a wide-ranging consumer audience. The company works with a broad scope of healthcare providers, health engagement platforms, benefit providers, and employers who license ConnectWell’s content for integration into their platforms to engage their patients, members, and employees in their health.

About the Veteran Leader

Andrea Bloom, the Founder and CEO of ConnectWell has more than two decades of experience in the healthcare industry, having held various roles at several healthcare delivery companies. Her passion for providing people with wellness, prevention, and disease management education and engagement started during her time at Johnson & Johnson’s Diabetes division. This is where she learned how people with Type 2 diabetes can successfully manage their disease through a combination of blood glucose monitoring, medications, insulin, healthy eating, and physical activity.

Regarding ConnectWell’s motto, Andrea says “With our digital content we deliver anywhere, anytime access to validated information that is current, actionable, and comes from a credible independent source.”

Unique Services

ConnectWell’s Digital Health & Wellness Content offering includes three content areas that work together to support total health and well-being:

  • Health & Wellness Digital Library: Extensive coverage of health, wellness, and disease topics from A to Z
  • Wellness Initiatives: Wellness education with strategies and tools to help in the adoption of healthy lifestyle practices
  • Healthy Recipe Collection: Healthy recipes that are tasty, easy to make, and made from whole foods and healthy ingredients

The content suite is fully digitized and enables seamless integration into digital health platforms through ConnectWell’s Application Program Interface (API) and by hosting ConnectWell’s site directly on the platform. Extensive tagging of its content enables its partners to curate content specific to the end user that is relevant to their current health conditions and wellness goals. The company works closely with each of its partners to integrate the content for enhancing the user experience of their proprietary platforms.  

Innovation Bringing Excellent Client Involvements

ConnectWell’s partnership with the UC Berkeley School of Public Health ensures that the company is on the leading edge of developments and trends in healthcare. UC Berkeley’s tight partnership with the University of California, San Francisco guarantees that ConnectWell is accessing the latest treatments and trends in medicine. The company’s technical team keeps the content suite current and flexible in digitally integrating with its partners’ platforms. This approach assists the company to stay customer focused and fit seamlessly into the user experience of their partners’ digital platforms. ConnectWell also stays abreast of the trends in telehealth and digital health by attending major digital health programs, conferences, and symposia.

With its wide range of innovations and continuous development, ConnectWell has surpassed several clients’ expectations. While showing a new customer the range of the company’s content, the customer insisted on seeing a certain image again. Andrea took the customer back to that image of a clock from an article on memory loss and then that customer exclaimed, “I took my mother to the doctor a week ago and the provider asked her to go through this same test to assess her memory. Now we are going for follow-up testing. I can see how valuable this health information is for me to help manage my mother’s early dementia and I am so glad we are incorporating this great resource as part of our offering.”

Regarding ConnectWell, Priya Mehta, the Assistant Dean at the UC Berkeley School of Public Health asserts, “Our partnership with ConnectWell extends the reach of our work by serving large communities and crossing socioeconomic and geographic boundaries through digital health platforms, democratizing access to our health and wellness content.” Then she adds, “The clinical faculty and scientists at the UC Berkeley School of Public Health have dedicated their careers to improving the health of communities, and this partnership now enables their great work to be easily distributed and make a significant impact on improving health outcomes.”

For the ConnectWell team, this is the core purpose of their work, enabling people to make informed health decisions and integrating wellness practices into daily living.

Future Panorama

ConnectWell believes that the future of the healthcare industry will be one where the patient is at the center having the knowledge and skills to be a partner in their care. The company plans to be a big part of this future as ConnectWell’s suite of health and wellness content provides the means to educate and empower them. In the coming years, the company is preparing to expand its content suite to include additional health conditions and wellness initiatives, providing even more content for people to make informed health decisions. Further, it also plans to expand its impact internationally.