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Ruby Care – Senior Living Advisors: Helping Families Find Appropriate Senior Living Assistance

Ruby Care - Senior Living Advisors | Joyce Logan
Ruby Care - Senior Living Advisors | Joyce Logan

There is a famous quote saying, ‘We rise by lifting others.’ Simply put, when you start helping others, your life starts to have meaning and purpose. Among many, the best step to human kindness is trailblazing the path of transforming million.

With such a vision to facilitate the best home living assistance, Ruby Care Senior Living Advisors has a unique approach to advising and offering the best possible help. It facilitates home assistance to the senior population and provides the best care with its resourceful platform.

Spearheading this change is its Founder, Joyce Logan, believes in providing the best help by networking with healthcare providers, such as home health, hospice, rehabilitation facilities, hospitals, physicians, and other senior service providers.

Being curious to learn more about its efficient services, we at Insights Care crossed paths with Joyce, wherein she emphasized the need for such assistance and how the company with its knowledgeable advisors, helps its client navigate the right placement.

Let us dive into the insightful interview.

Please brief our audience about your company, its mission, and the key aspects of its stronghold within the senior care services niche.

Ruby Care Senior Living Advisors help simplify the process of locating the best senior housing option for an aging loved one. We work with Independent Living, Assisted Living, Residential Care Homes, and Memory Care communities in the Dallas/Fort Worth Metroplex in finding the most appropriate housing solution.

We save families or seniors countless hours and unneeded stress when they need to find a senior living community. Our service is complimentary as we are compensated by the communities once a loved one moves in. Our Mission: “We listen, we guide, and we follow up to ensure that our clients find the senior living community that is perfect for them.”

Tell us more about the services that give you a distinct edge to stand out from the competition?

Our advisors have over 80 combined years of experience in the healthcare and senior living industry. Many of our advisors are Certified Dementia Practitioner and Certified Senior Advisors as well as Care Navigators, thus, providing a vast array of knowledge across a variety of all disciplines. Our clients benefit from our collective knowledge in addition to placement advising.

We are members of the National Placement Referral Alliance, an association that promotes best practices, code of ethics, and senior advocacy to the clients/families we serve.

What is your opinion on the effects of the current pandemic on the healthcare sector, and what challenges did your company face during the initial phase of the pandemic?

I feel the healthcare and senior housing industry came together as a group like no other industry. The communities and facilities were taking care of the most vulnerable, our aging population. They shared ideas and embraced technology while taking the safety of the residents to a new level.

Our business was briefly impacted at the beginning of the pandemic because families were reluctant to move their loved ones to senior communities because they were on lockdown, which meant families were not able to visit.

As families realized they were not able to care for their loved ones at home as well as a community, they trusted the communities to do what they do best, care for the aging population with their trained staff.

The business was back to normal in September 2020, when the Governor directed the Health and Human Services Commission to open visitation options, allowing up to two trained essential family caregivers to visit their loved ones in their rooms to help ensure their physical, social, and emotional needs were being met.

Our process on how we worked with families and communities was impacted longer, as we usually consult and tour with our clients face to face. Still, we had to rely on technology virtual tours and consultations until we were able to visit in person with the families again.

With continuous technological development in the healthcare space, what is your prediction about the future of senior care services?

As baby boomers age and seek senior living options, I expect the movement toward technology to increase. “Smart Aging,” which refers to Artificial Intelligence, will continue to expand. Telehealth will be more universal in communities as well as Virtual Reality (VR).

As an established leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the senior care services niche?

You must make sure you have a passion for caring for the elderly. Do your research on the senior niche you are pursuing and know the ins and outs. Being an elderly advocate doesn’t have a schedule and can be demanding, so be prepared to be available when the time is needed, it may take away from personal time, but it’s so rewarding.

How do you envision scaling your company’s operations and offerings in 2023?

Ruby Care will continue educating our advisors and achieve certifications to continue to provide unsurpassed quality service to our clients. Staying current with the ever-changing health care environment and senior living trends will ensure that Ruby Care maintains its leading edge. We will continue building brand recognition and growing our team. As technology evolves, Ruby Care offers increased access to information and ease of communication.

The Senior Living Industry is greatly expanding; it’s an industry on the rise. Ruby Care set itself apart by doing business in an altruistic way from the rest demonstrated by phenomenal growth since its inception in 2016.

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