COVID-19 Vaccine Misinformation
To convince people to get vaccinated, CareSource, a Dayton (Ohio) based managed-care payer, took part in a five state (Ohio, Georgia, West Virginia, Kentucky, and Indiana) information program. But initial response was low due to state form put forward before the population which lives on the sidelines and are mostly vulnerable due to low rate of education, income, and social support.
It is when they took help of mPulse Mobile, a vendor providing Conversational AI based platform to create text-outreach and a personalized health-education experience, and voila. The results were astonishing, as CareSource was able to convince 57000 unsure members and turn them into the ready ones for the COVID-19 Vaccine.
